I am taking the Developer’s Guide to Windows 10 challenge on Microsoft Virtual Academy. Here is an overview of the second module Store & Monetization.
- What’s new in Windows Store?
- 4 different stores for Apps, Music, Video and Xbox Games in Windows 8 coming together in a single store in Windows 10
- One super store for Windows 10 to search for anything
- Better experience for developers and consumers
- Easier for developers with shared meta data, do it all in one place
- Advertisement SDK: supports house ads
- Windows store packaging
- Use shared copies
- .Net Native: compiling in the cloud
- Distribution
- Hidden apps cannot be found with search: security through obscurity, distribute to a targeted group by link
- Turn on when submitting the app
- Certification
- WAC testing: Run through an automated testing to make sure the app is conform to a certain set of rules
- Business Store
- Private apps or a curated list of apps
- Company remains in control of the catalog
- A business can volume purchase an app
- Publish apps privately to a certain enterprise
- The Windows store provides many ways to monetize your app: sell app, advertise, cross-promote, affiliate, advertise inside of app, in-app purchases.
- Payment methods: PayPal, Microsoft Account or Mobile Operator Billing
- Advertising
- Banners
- Interstitial video available for Windows 10 universal, soon also for Windows 8.1: with possibility to reward if video was watched, preferred by users over banners
- In-app purchases: both consumable and durable available, soon also subscriptions
- Promote by age, gender and location, additional coming soon
- Introducing Store Affiliation: receive commission
- Lower threshold for payouts, exact threshold not released yet
- Include advertisement in your app with Microsoft Advertisement SDK, different ad sized available
- Do’s and dont’s
FitGeekGirl 
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