A Developer’s Guide to Windows 10 – Store & Monetization

I am taking the Developer’s Guide to Windows 10 challenge on Microsoft Virtual Academy. Here is an overview of the second module Store & Monetization.

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  • What’s new in Windows Store?
    • 4 different stores for Apps, Music, Video and Xbox Games in Windows 8 coming together in a single store in Windows 10
    • One super store for Windows 10 to search for anything
    • Better experience for developers and consumers
    • Easier for developers with shared meta data, do it all in one place
  • Advertisement SDK: supports house ads
  • Windows store packaging
    • Use shared copies
    • .Net Native: compiling in the cloud

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  • Distribution
    • Hidden apps cannot be found with search: security through obscurity, distribute to a targeted group by link
    • Turn on when submitting the app

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  • Certification
    • WAC testing: Run through an automated testing to make sure the app is conform to a certain set of rules
  • Business Store
    • Private apps or a curated list of apps
    • Company remains in control of the catalog
    • A business can volume purchase an app
    • Publish apps privately to a certain enterprise

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  • The Windows store provides many ways to monetize your app: sell app, advertise, cross-promote, affiliate, advertise inside of app, in-app purchases.
  • Payment methods: PayPal, Microsoft Account or Mobile Operator Billing
  •  Advertising
    • Banners
    • Interstitial video available for Windows 10 universal, soon also for Windows 8.1: with possibility to reward if video was watched, preferred by users over banners
    • In-app purchases: both consumable and durable available, soon also subscriptions
    • Promote by age, gender and location, additional coming soon
    • Introducing Store Affiliation: receive commission
    • Lower threshold for payouts, exact threshold not released yet
  • Include advertisement in your app with Microsoft Advertisement SDK, different ad sized available
  • Do’s and dont’s

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